In light of the rising cost of living, Brentford FC is making an unprecedented move by returning money to supporters to help them with their Christmas finances.
The West London Premier League team has given supporters the opportunity to take any credit out of their ticket accounts, with the assurance that if they request it by tomorrow at 11 a.m., they will get the money before Christmas.
“We are giving you the option to withdraw your ticketing credit to your bank account throughout December to help support fans who may require some flexibility over the festive period,” said Brentford.
The club also stated that those who submit a credit withdrawal request after tomorrow’s deadline but before January 2nd will get their money “at the beginning of the new year.”
Brentford charges some of the lowest prices in the Premier League. Their cheapest season ticket is just £419, less than half the cost at other clubs, while their most expensive, £549, is the lowest equivalent in the division.
While most clubs raised their prices this year by around five percent and some by as much as 20 percent, the Bees were one of four teams to freeze the cost at the Gtech Community Stadium.
The cost of living crisis saw UK inflation reach a 41-year high in 2022 and, while it has eased, was still at 4.6 percent in October.
Brentford are owned by fan Matthew Benham, who made his fortune in the gambling industry and has guided them from the third tier to the Premier League through canny business practices.
Benham last week announced he was exploring selling a minority stake in a deal that could value the club at as much as £500 million.
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